A Proposed Expansion to Azrin and Besalel's Behavioral Approach to Job Clubs and Vocational Counseling to Assist Long-Term Unemployed Workers to Thrive in the 21st Century Multigenerational Workplace.
Janet Glover-Kerkvliet, LCPC - Core Counseling Services
The post-recession economy and multigenerational workplace adversely affects long-term unemployed workers age >45. The psychological burden of lengthy unemployment midlife is difficult to address in a career services context only. The author facilitates a drop-in job club and proposes an expansion that includes assessment, career/treatment planning, referral, and engagement in volunteer service and wellness activities. The program will consist of two tracks: Casual (members continue to attend weekly sessions); and Formal (members choose to receive individual services with a structured plan and join newly created service and ancillary groups). Results will be assessed via pre - and post-surveys.
BIO: Janet Glover-Kerkvliet, NCC, LCPC, GCDF is a career development facilitator and adult and couple therapist in Baltimore, MD. She is a Certified Prepare/Enrich Premarital/Marital Facilitator and an Imago Relationship Therapist. Ms. Glover-Kerkvliet has experience counseling clients dealing with depression, anxiety, bipolar disorder, co-occurring disorders, addiction recovery, and life/career issues. She facilitates counseling groups and workshops designed to assist people with relationship issues, employment barriers, racial microaggressions, and other mental health concerns. A co-facilitator of the Baltimore Job Hunters Support Group, Ms. Glover-Kerkvliet is an advocate for the Healthy Workplace/Anti-Bullying Bill and legislative measures that assist long-term unemployed workers. She is the former program director of the Family Employment and Support Program at the Circuit Court for Baltimore County and GenesisJobs/Goodwill Industries. She is also an experienced freelance medical writer and editor.
Breaking the Myth of the Bad Client: Using Motivational Interviewing to Break Through Ambivalence, Grow Anatomy, and Evoke Hope in Stuck Clients
Patrick Burns, M.S. - Stockton University
Is there really such a thing as a bad client? Perhaps. But frequently our bad clients are just unmotivated. So how do we get them moving? Enter Motivational Interviewing (MI), a highly efficacious style of helping developed specifically for those ambivalent to change. Born from the challenging work of addiction counseling, MI is designed to ameliorate ambivalence, grow existing motivations for change, develop autonomy, and produce action. This interactive session will provide an overview of MI and a compelling argument for incorporating it into your practice. Attendees will also receive an introduction to tools and techniques for their immediate use!
BIO: Patrick is an assistant director of the Career Center at the Stockton University in coastal southern New Jersey and the proprietor of a newly launched private practice Shore Career Group. Patrick has an M.S. in Counseling from Villanova University with a focus in mental health and school counseling. Patrick is a Licensed Associate Counseling in New Jersey*, a registered NCDA Instructor*, a Global Career Development Facilitator designated Instructor*, a Certified Career Services Professional, and a Job and Career Development/Transition Coach. In addition to career counseling, Patrick’s passions include surfing, biking, nature, music, and vintage audio.
Career Education and campus collaboration: Helping students communicate their professional identities
Catherine Schmied Towsley & Laura Jones - University of Rochester
How can career education be integrated into the college curriculum? In this interactive workshop presenters will introduce an innovative professional communication course involving a successful collaboration between career services, alumni relations, and the writing center. The course helps students to explore their career identity using the writing skills expected in today's competitive environment and creates a learning environment that encourages students to demonstrate professionalism. Presenters will facilitate an activity from the course that can be adapted to a variety of service settings. Discussion will focus on opportunities to integrate aspects of the course into existing programs.
BIO: Dr. Catherine Schmied Towsley is a faculty member in the Writing, Speaking, and Argument Program at the University of Rochester; teaching courses in academic writing and professional communication. Catherine is a Nationally Certified Counselor (NCC) with fifteen year’s experience in academic and career counseling. She began her career as a K-12 school counselor in Nashville, Tennessee, where she also taught English and counseled high school students on the college admissions process. Prior to her faculty position at the U of R Catherine served in the Dean’s office as Director of Health Professions Advising and in the Career Center as an Assistant Director and career counselor. She has also served as a graduate level practicum and internship supervisor and created and lead various individual and group counseling programs. Catherine earned her Ed.D. at the University of Rochester; M.Ed. from Vanderbilt University; M.A. from Belmont University; and B.S. from Cornell University.
BIO: Laura Jones has served as a senior career adviser at
the University of Rochester's Gwen M.Greene Career and Internship Center since
2007. In her 18 years as a coach and practitioner, Laura has educated and
advised a diverse student clientele in all aspects of career development. She
has designed and taught multiple courses and seminar series on career planning
and job search skills. Presently, she is lead instructor of a credit-bearing
course that uses writing pedagogy to teach professional communication skills as
students explore their goals and professional selves. Outside of advising and
teaching, her responsibilities have included employer development, on campus
recruiting, alumni relations, and volunteer management. Prior to the University of Rochester, she held positions at the University at Buffalo (SUNY) and Bucknell University. She received her B.A. from Tufts University and completed her Ed.M. in Student Affairs Administration at the University at Buffalo (SUNY).
Cultivating Positive Student Leaders Who Can Encourage Their Peers, Revitalize Career Services, and Bring Joy to Your Work
Catherine Aldecoa & Allie Pearlman Sax - Loyola University Maryland
With increased workload and decreased resources, we are all learning to do more with less. Attend this interactive session and learn how to maximize your students’ talents and skills to help you do more with less. Learn about implementing a peer education program in career services that has not only allowed trained, qualified students to take on a significant share of the workload of professional staff for our school (approximately 25%), but also built a stronger team, and given our students more unique skills to enter the workforce.
BIO: Catherine’s introduction to career counseling came in the form of conducting career exploration workshops for individuals on Welfare through the Department of Social Services. Inspired by the impact of career development on people’s lives, she sought opportunities in the higher education setting. Her pursuit led her to The Career Center at Loyola University Maryland, where she has spent the last 5 years, living and actualizing her passion for working with young and emerging adults, and facilitating their journey toward a meaningful and fulfilling professional life. Alongside her role in The Career Center, Catherine teaches a career development course for the honors program of Loyola’s Sellinger School of Business. When she is not immersed in career services, Catherine can be found walking in parks near her home in Ellicott City, Maryland with her husband, Jonathan, and their golden retriever, Watney.
BIO: Allie Pearlman Sax is the Assistant Director of Career Exploration at Loyola University Maryland. For the past five years, Allie has worked in The Career Center with students helping them to explore their goals, reflect on their strengths and interests, and find passion and meaning in their professional and personal lives. Allie has been counseling college aged students for the last 9 years, previously working in the Alcohol and Drug office at Loyola. Allie has worked with Peer Education throughout her tenure at Loyola University Maryland and appreciates the significant role that students play in their peers education and engagement. When not working with students, Allie can be found cheering on her 7-year-old son’s little league team (Go O’s), playing in her 4-year-old daughter’s doll house, or taking pictures of her children, sunsets, and trees.
Developing a Value-Added Statement with Your Client to Create Confidence and Hope
Jim Peacock - Peak-Careers Consulting
The world of work has changed so much in the past decade. Do your clients /students come in looking for job titles? It’s not about the occupational title as much as it is about the skills and value each person brings to the job. This session will explore how to help a client articulate their skills and their “value-added” in a statement that can be used in strategic conversations, their resume, on their LinkedIn profile, and in the interview.
BIO: Jim Peacock is the Principal of
Peak-Careers Consulting offering professional development training for career
practitioners and individual career coaching. His background includes
being the Director of the Advising & Career Center at a community college,
12 years experience as a high school counselor, and part time contracts with
Bates College and Colby College Career Centers. He is a nationally
certified Global Career Development Facilitator Instructor and has
taught the CDF class annually since 2000. He currently contracts one day / week
with Heart At Work Associates, a Career Counseling and Out Placement company in
"Does This Suit Make Me Look White?” Considering How Advisors Discuss Professionalism in the Workplace and Encouraging Students to Embrace Authenticity
Steph Lanza - Rowan College at Gloucester County
“Professionalism” is a tenet of the job search that influences much of what career professionals discuss with their students. Dressing for success and acting the part contribute to this idea. However, at its core, the “professionalism” myth is an inherently oppressive construct that can ultimately exclude certain groups of people from succeeding as their authentic selves. Participants will incorporate the conference theme of “H.O.P.E.” to 1. Learn about the hidden meanings behind “professionalism,” 2. Reflect on how they are perpetuated, and 3. Brainstorm opportunities to positively reframe the concept in hopes of bringing a more equity-focused mindset to career work.
BIO: Steph Lanza is the Career Advisor at Rowan College at Gloucester County in Sewell, NJ. Born and raised in Somers Point, NJ, she received her bachelor’s degree in psychology from Rutgers University, and her masters from the University of South Carolina. Steph is passionate about accessibility in education and is dedicated to promoting multicultural and LGBTQ+ advocacy in student affairs. In addition to working as an Advisor, Steph is also a Crisis Counselor with Crisis Text Line, a national crisis intervention texting service.
Externships: Short-Term Opportunities that Generate Long-Lasting Positive Outcomes for Students, Volunteers, and Institutions
Melissa A. Schultz, M.A. - Lafayette College
Each January, more than 300 Lafayette College undergraduate students participate in short-term job and graduate school shadowing opportunities with nearly 250 alumni, parent, and employer volunteers. We’ll discuss the development of this long-standing program, success indicators, and lasting positive outcomes. You will gain insight into the (minimal) budget allocated to this sizable program, partnerships that make it possible, and strategies for launching a shadowing program on your campus. The session will include an overview of key logistical details that serve as the foundation of the program, including timelines, communication strategies, training and education elements, and more.
BIO: Melissa Schultz has been a member of the Lafayette College Office of Career Services team since the Fall of 2008. At Lafayette, she’s fortunate to build relationships through one-on-one career counseling with students through the award-winning Gateway Program, a four-year individualized career exploration program. In addition to shaping the office’s programming calendar each semester, Melissa also leverages her love of data and analytics to steward the Gateway Program forward according to student engagement, evolving needs and interests, and the budding campus population. Additionally, she coordinates the January Externship Program, the student ambassador program (Gateway Ambassadors), and liaises to the Health Professions and Legal Professions advising groups.
Finding the Line: Working with Career Clients When Mental Health Issues Arise
Karen James Chopra, LPC, MCC, NCC - Chopra Consulting for Consultants
This experiential workshop will introduce the Integrative Career Counseling Model (ICC), a framework that helps career professionals work effectively with career clients struggling with mental health issues such as anxiety, depression or severe ADHD, or other outside crises. The ICC framework lets career professionals work within their specific scope of practice while honoring the client’s struggles. The highlight of this workshop is an extended ICC simulation, which allows participants to experience ICC in real time.
BIO: Karen James Chopra, LPC, MCC, NCC, is
the founder of Chopra Consulting for Consultants
(www.KarenChopraConsulting.com), which helps therapists, counselors, coaches
and other consultants create thriving businesses. She also has a well-established career
counseling private practice in Washington, D.C., and has helped hundreds of
clients with career exploration, job search and career management. A former U.S. Government trade negotiator,
she is the author of Coaching Career Clients on Salary and Other Workplace
Negotiations and numerous other articles on the business and practice of career
counseling. MCDA has honored her with both their Outstanding Career
Practitioner and Lifetime Achievement awards. She received her M.A. in
Community Counseling from the George Washington University, and her B.A. from
the University of Virginia. She also
has a master’s degree from Georgetown University’s School of Foreign Service.
Getting them to “Get it” – Using analogies (and a little humor) to HOPEfully help clients reframe their approach to career issues
Holly Horn - Binghamton University
“OMG! That makes so much sense!” We live for that “aha” moment when working with clients, and analogies are one way this practitioner has found to be highly successful, both in 1:1 meetings and with large groups. They key to getting clients to “get it” is to explain concepts in a relatable way. Through this practical and interactive discussion, you will hear (completely steal-able) examples for explaining how to approach issues such as choosing a career, writing cover letters, networking and conducting a successful job/internship search.
BIO: Holly Horn is Assistant Director at the Fleishman Center for Career and Professional Development at Binghamton University. She earned her MS from Buffalo State College and BA and MBA from Binghamton University. Holly has served in multiple leadership positions with the SUNY Career Development Organization, including conference chair, conference programming chair, professional development chair, and most recently president. She has a passion for championing the underdog and has an uncontrollable need to identify errors and improve processes.
HOPE for the Future: A Guided Pathways Approach to Career Development in the First-Year Seminar
Alice L. Picardo, Ed.D. & Theresa Orosz, Ed.D. - Middlesex County College
Career decision-making is often viewed as a simple, one-time activity that students engage in during their first semester of college. As we know, academic and career choice is an evolving process that is influenced by planned and unplanned events. This presentation will demonstrate how, within the Guided Pathways framework, the first-year seminar can be used as a platform to address the complexities of career development and affirm a student’s choice of major.
BIO: Alice Picardo has more than 30 years of experience in counseling and administration. Presently, she is an Associate Professor in the Counseling Services Department at Middlesex County College. Dr. Picardo has held leadership positions in enrollment management and first-year experience initiatives overseeing the development and implementation of orientation programs, summer bridge initiatives, as well as oversight of academic support services for developmental education. She has been actively involved in the shared governance process at the College as both member and Chairperson. Dr. Picardo has developed first-year seminar curriculum and greatly appreciates her time in the classroom.
BIO: Theresa Orosz has 25 years of administrative experience in the community college sector. Currently, she is the Assistant Dean in the Division of Arts and Sciences at Middlesex County College in Edison, New Jersey. Dr. Orosz has previously held positions in Academic and Student Affairs, Academic Advising, Career Services, and Continuing Education. In addition to teaching college success courses, she has worked on campus-wide initiatives involving new student orientation, assessment, Guided Pathways, and Middles States accreditation.Instilling HOPE for the Non-Traditional Student
Christine Muncy, M.Ed., GCDF, Courtney Bousquet, M.S., GCDF, & Marcia Powers, M.A., GCDF - American Public University System
Non-traditional students have very different needs than those of the traditional age, as they are often juggling schoolwork with career, family, and personal obligations. At APUS, where the non-traditional student is the norm, the Career Services’ staff sought to discover a model which efficiently serves this unique—but often unrepresented—population. Learn about our custom approach which supports over 10,000 users ranging from 18-50 years of age each year. Take away strategies that will aid you in creating a unique approach for your student population needs.
BIO: Christine is a career services professional who started her career in higher education as an Admission Counselor at a small liberal arts college. After finding her passion for helping students, she began working on her Master of Education in Student Affairs at Wright State University. Christine graduated and moved to Northern Virginia to begin work at the American Public University System as an Academic Advisor, then transferred to the Career Services team and found her true passion- Career Counseling. Christine holds a certification as a Global Career Development Facilitator and is currently serving as the Associate Vice President of Career Services. To learn more about Christine, connect with her on LinkedIn!
BIO: Courtney realized her passion for career development early on in her graduate school career and has since developed specializations in federal careers, non-traditional learners, those in transition, trainings and creating resources. Courtney is currently the Manager of Career Coaching at American Public University System, working with students at a distance, using various technologies and is a Global Career Development Facilitator. Courtney currently serves as the 2017 MACCA President and has served on the executive board since 2010 where she enjoys connecting with colleagues and assisting fellow career development professionals.
BIO: Marcia attended the University of Minnesota – Duluth where she earned a Bachelor of Arts in History. After graduation, Marcia decided to serve in the AmeriCorps where she discovered her passion for helping others achieve their academic and career goals. Deciding that Higher Education was the right path for her, Marcia gained experience in Admissions and Financial Aid before transitioning to Career Services at American Public University System (APUS).
Keeping HOPE with Self-Care: Taking a Holistic Approach with Job Seekers (and Yourself!)
Victoria Crispo - College and Professional Outreach, Idealist
While it might seem natural to compartmentalize the job search to time blocked off on a calendar, it’s important that seekers do not assume it can be bottled up in a vacuum. Job seekers and coaches alike can be negatively affected by simple day-to-day living, along with more somber issues. These can impact their job searches/work and how they present themselves to employers, to a far greater degree than they may realize. Delving deeper into what the job seeker has been experiencing beyond the search may just be the key. This session gives you tools to increase job seekers’ confidence and well-being (and yours, too!)
BIO: As Manager of College and Professional Development at Idealist, my focus is on lifting the advice from our online publication (Idealist Careers) "off the page". Understanding the roles that a positive outlook and holistic self-care play in career success, I've shared with our readers time-honored methods for improving confidence and productivity, with a focus on the social impact space. My experience in career development spans 12 years in higher education, 2 years at a career coaching company, and several years throughout as a private coach. Throughout this time, I’ve propelled job seekers and career changers towards taking control of their searches with confidence and removing fear, uncertainty, and other blocks to success via in-person workshops and seminars, webinars, and conference programming.
Meet Me Online: Providing Opportunities, Career Resources and Counseling for Distance Learners
Maureen Rush-Bogutz, M.Ed. & Latoya Langston, M.A. - Community College of Philadelphia
With the explosion of distance education, colleges need to offer support services commensurate with the delivery of their educational programs. Community College of Philadelphia Counselors are developing innovative distance counseling services. The project consists of counselors who meet with students taking distance education courses via private, online conferencing. The technology is FERPA compliant and utilizes screen sharing, simulating a confidential, in-office visit. This session will explain online conferencing in a busy college setting, how it can be used for career counseling, do’s and don’ts, equipment and software needed, work flow, and how counselors gained support of their college’s administration.
BIO: Maureen Rush-Bogutz has been a Counselor/Faculty Member at Community College of Philadelphia since 1994. She holds a M.Ed. in Counseling and a B.A. in Psychology from the University of Delaware. She has worked in a variety of programs and locations at CCP over the years and has extensive experience providing academic, career and transfer counseling services with nontraditional students, non-native speakers of English, and students participating in distance learning. Prior to coming to Community College of Philadelphia she worked at Drexel University in Philadelphia and Emerson College in Boston. As the population of students taking distance education courses has grown at CCP, Maureen has become increasingly interested in supporting these students. She recently wrote a grant to utilize technology to help this population. She was awarded funding to create distance education counseling services. She has just completed the first year of this two-year project and excited to talk about it.
BIO: Latoya Langston is a faculty member in
the Counseling Department at the Community College of Philadelphia, in
Philadelphia, PA. There, she provides academic, career, personal, and transfer
counseling in addition to teaching College Success Seminar (COL 101). She
received her Bachelor of Arts in Psychology from Temple University and Master
of Arts in Counseling in Educational Settings from Rowan University. She has
worked in many different educational settings including secondary,
post-secondary, alternative, and medical schools. Since joining the college as
a faculty member in Fall 2015 she has been a part of numerous initiatives such
as guided pathways, online counseling, and an international student program.
Her future endeavors consist of obtaining her doctoral degree in educational
leadership with a focus on retention and community partnerships. She believes
to achieve excellence it is not the quantity of what you do but rather the quality
of what you do.
New Model: Positively Integrating Career Development into the Academic Experience while Fostering Opportunities for Growth and Understanding
Crystal Sehlke & Tamara Peters - University Career Center at the University of Maryland, College Park & University Career Services at Rutgers University, New Brunswick
Integrating career development activities and programs into the higher education curriculum has been a hot topic over the past couple of years. The University Career Center at the University of Maryland, College Park and University Career Services at Rutgers University, New Brunswick have made strides on this front through a model of service and collaboration with academic partners. We will share the lessons we have learned from this model and how it has allowed us to reach more students and strengthen collaboration efforts with campus partners.
BIO: Crystal has over 11 years of career coaching experience in a university setting and a Master of Education from Clemson University. She has worked at the University of Maryland, College Park University Career Center, as a Program Director since 2010. As a Nationally Certified Counselor and Distance Credentialed Counselor she works with students and alumni in the College of Behavioral & Social Sciences to develop career readiness skills and prepare for post-graduation opportunities. She is a current member of MACCA, NCDA, and EACE.
BIO: Tamara is the Non-STEM Associate Director for Career Development at Rutgers University Career Services. She oversees a team of career specialists and manages a student staff of ten Peer Career Advisors. Tamara attended Elizabethtown College for her undergraduate degree in business administration and in 2014 completed her masters at The College of New Jersey in counselor education. At the finalization of her master’s degree she joined Rutgers. Prior to Rutgers Tamara built significant professional experience in the field of business working for a news and information organization. She gained achievement in human resources, financial planning, sales operations and technical sales. She has served several times as a career expert for Her Campus articles, the “#1 community for college women” and blogs at o-livejoy.com. She is also currently serving as MACCA secretary and is a member of the National Career Development Association.
Resources and Practical Programs for International Students
Jill Pante, M.Ed., Ryan Fuller, Christine Motta - University of Delaware
With the uncertainty of the new federal administration and their potential policies that will affect international students, universities and career services centers are scrambling to provide support, resources and programs for the international student population. This program will provide a collection of resources and practical programming designed for international students that is based on research and surveys of national and regional conferences as well as universities and colleges.
BIO: Jill Gugino Panté currently serves as the Director of the Lerner College Career Services Center at the University of Delaware. She has been at the University of Delaware for 10 years and was at Drexel University for 2 years prior. She has her Bachelor of Science in Criminal Justice from the University of Dayton and her Master in Education in Counseling in Higher Education from the University of Delaware. She served in the Peace Corps in Micronesia from 1999-2001 as a Health Education Volunteer. After her service, she traveled the world and returned to the United States to serve as a leader in an AmeriCorps VISTA program for one year, recruiting and training other volunteers to set up mentoring programs in K-12 schools in Delaware. In addition to managing the undergraduate and graduate Lerner Career Services Center, Ms. Pante also teaches in the MBA program, 2 undergraduate online courses and a summer high school camp covering topics around branding, professional development, the entrepreneurial mindset, interviewing and social media.
BIO: Ryan Fuller currently serves as a Career Counselor at the Career Services Center at University of Delaware, where her primary focus is to serve students interested in Engineering & Technology industries & employers who want to hire engineering & tech students from UD. Prior to joining the UD’s Career Services Center, she served as the Assistant Director of Career Development at Chestnut Hill College in Philadelphia, PA. She has her BS in Counseling and Human Services from University of Scranton and an MA in Counseling in Higher Education from UD. In addition to providing career guidance to engineering and technology students, she also teaches undergraduate courses in the Civil & Environmental Engineering department and the Horn Program of Entrepreneurship.
BIO: Christine Motta currently serves as the Assistant Director for Special Populations and Inclusion Initiatives at the Career Services Center at the University of Delaware. Along with running the Career Services for Athletes program for the last 6 years at UD, her focus recently expanded over the previous two years to include oversight of career development programming and outreach for international students. Prior to her work at UD, Ms. Motta managed the Corporate Education and Personal Enrichment Center (CEPEC) at Wilmington University, worked in instructional design and online course development, as well as advisement for accelerated degree completion programs at WU. She was also a middle school teacher in Delaware for 3 years. In addition to her current work in Career Services, Motta also teaches an internship & career development course at UD, and has taught in the College of Social & Behavioral Sciences at Wilmington University for the past 11 years.
Unmasking Career Shame: Restoring Hope through Coaching
Denise Riebman - George Washington University's Trachtenberg School
Complex, fueled by hidden causes and suppressed emotions, Career Shame hides in the shadows, taunting about unfulfilled internal expectations and external comparisons. Through the application of positive psychology research and resources, in this hands-on session, participants will practice techniques for supporting support clients to re-story, re-goal and restore career flourishing.
Denise Riebman is a career development
specialist who applies a strength based, positive framework towards inspiring
individuals for professional and life happiness. She has spent 20 years working
in nonprofit and higher education sectors, specializing in career advancement,
professional leadership and community development. Currently, Denise is the
Director of Career Development and Alumni Services at George Washington
University’s Trachtenberg School of Public Policy and Public Administration.
founded CareerHappinessCoaching.com which offers coaching, training and consulting for individuals and organizations. She is certified in Gallup Strengths Coaching, Positive Psychology, Global Career Development Facilitation, Advanced Resume Writing, Federal Career Coaching and Positive Psychology Coaching.
Using Free Online Resources to Aid Our Clients and Students in Identifying Fulfilling Career Options
Barry L. Davis, MS, CTC, MCS - Gift of Self Career Services, LLC
This practical seminar will provide specific advice on how to use free online resources to aid the client in identifying career and vocational options that can improve career decision-making as well as enhancing job satisfaction. Customized handouts will be included for use in identifying skills, clarifying values, improving the networking and research process, as well as providing an itemized template for evaluating employment opportunities.
BIO: Barry Davis is a Career Coach with Gift of Self Career Services, LLC. He holds a Master's degree in Clinical Psychology from Millersville University and is designated as a Master Career Specialist by the National Career Development Association. Barry is an adjunct professor for Concordia and Huntington Universities and an active blogger at https://bdavismcdp.wordpress.com/, with extensive presentation experience including key noting for MACCA, presenting to the Eastern Association of Colleges and Employers, Maryland Career Development Association, Human Resource associations, Business Executives Networking Group, Lancaster Young Professionals, and various organizations, colleges and universities on a variety of career and personal development topics. On a personal side, he is an avid reader, pushing books on anyone who comes within earshot (he has over 190 book reviews on www.goodreads.com), and has completed over 30 full marathons.
Using Social Media “Takeovers” as a Marketing Tool: Highlighting Employers, Alumni, Academic Departments, and Internships
Keith R. Spencer - Susquehanna University
According to a NACE 2017 survey, nearly 91% of employers prefer candidates with professional experience; but how do Career Services professionals encourage students to pursue experiential education? Students tend to respond to advice given and examples set by their peers, so we at Susquehanna University have turned to social media to highlight the internships of current students to promote this type of hands-on learning. This workshop will review how to use social media campaigns to showcase specific students and featured employers, as well as using these campaigns as a marketing tool by various departments.
BIO: Keith is a Career Counselor within the Career Development Center at Susquehanna University in Selinsgrove, PA. In this role, he works one-on-one with students to support their career development, but also teaches a two-credit course called Introduction to Professional Development and presents various career-related workshops throughout the semester. Keith is also responsible for developing the programming schedule for the Career Development Center each semester and manages the office’s social media platforms. Prior to this role, Keith was trained in career development through his work as an Assessment and Training Specialist with the Montgomery County Commerce Department in Norristown, PA.