“The Future of AI in the Job Search & Recruitment: 54th Annual Mini-Conference has been
approved by NBCC for NBCC credit. MACCA: Community of Career Development Professionals
is solely responsible for all aspects of the program. NBCC Approval No. SP-4718.”

Keynote Presentation:
How ChatGPT is 
Changing Hiring & Career Services

Generative AI and other AI tools are a powerful addition to the job search toolkit, speeding up research, improving job seeker approach, and freeing up time for coaches to focus on action. AI-aided applications have flooded online job listings, changing how employers feel about AI-generated content from job seekers. In this series, career services providers will get a toolkit for using AI tools and generative AI alongside career development best practices for the best client outcomes. Based on tests of dozens of tools, attendees will get recommendations for free or low-cost resources for working with clients, guidelines for using these tools ethically, and new ways to think about prompting in generative AI tools. Join us to expand your use of AI tools to improve job search, interview preparation, and career documents like resumes, LinkedIn profiles, and cover letters.

Learning Objectives:  

  • Attendees will have updated data on the technology used throughout the hiring process. (We’ll discuss applicant tracking systems, artificial intelligence, and more.)
  • Attendees will know how companies use technology during sourcing, screening, and interviewing and current HR opinions about obvious use of AI in job search.
  • Attendees will have examples of how career services providers use ChatGPT and other technologies to be more effective and efficient.
  • Attendees will have examples of how job seekers use generative AI and other tools to go farther faster.
  • Attendees will have a list of dos and don’ts when using generative AI in writing and evaluate tools to know what to use for each task
  • Attendees will understand why job seekers still need a coach and how they can best partner with these tools.

Marie Zimenoff CEO

 




Marie Zimenoff is known as a pioneer on the leading edge of career industry trends and technology. She began her professional career as an advisor and recruiter in higher education while completing her MEd in human resource studies, career and counseling development. In 2008—the peak of the Great Recession—Marie left the university to start her business. Inspired by a passion to make a difference in the industry, as CEO of Career Thought Leaders and Resume Writing Academy, she releases an annual industry trends white paper and trains career professionals around the globe in resume writing, career coaching, and business development. She has been speaking on technology topics in the careers industry at international events like the Asian Pacific Career Development Association, national industry conferences, and career and technical education events.




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